Search Tips and Help

  1. Quick Help
  2. Search Tips Quick Sheet
  3. About FAMAMOCA and the Catalog
  4. Help on Video
  5. Detailed Help, with Explanations
  6. The Timeline
  7. Sim-and-Syn (Similar and Synonymous)
  8. Lists
  9. More Search Examples
  10. More Quick Help

Quick Help

I want to find anything with Karen Mulder.
Search the Catalog for:  
 "karen mulder"

I want to find Fendi ads.
Search the Catalog for:  
 +fendi +ad

I want to find editorials by Patrick Demarchelier.
Search the Catalog for:  
 +demarchelier +editorial

I want to find this one particular editorial. I think the title is Scene at the Couture. I don't know who the photographer is.
Search the Catalog for:  
 "scene at the couture"

I want to find magazine covers featuring Stephanie Seymour.
Search the Catalog for:  
 +"stephanie seymour" +cover

I want to find the name of the model from this Chloe fragrance ad.
Search the Catalog for:  
 +chloe +fragrance +ad

I want to find an original source and date for this photograph. I know it was taken by Helmut Newton, of Cindy Crawford.
Search the Catalog for:  
 +crawford +newton

I want to find out where this picture is from. I don't know who the model is, but she is wearing a black hat.
Search the Catalog for:  
 +black +hat


Search Tips Quick Sheet

You can click on the image to float it in its own small window:

All trademarks used without permission. See full notice at bottom of this page.


About FAMAMOCA and the Catalog

We remind you that FAMAMOCA's catalog is not complete: If a magazine title is listed as available to be searched, that does not mean every issue ever published by that magazine is in FAMAMOCA's catalog. Also, even if a particular issue of the title is in the Catalog, some pages and content from that issue may be missing, or were omitted. It's the same for books and other media sources in the Catalog: Pages and other information from that book or media source may be missing, or were omitted.

Despite our efforts, FAMAMOCA's search engine and catalog may not be 100% accurate and error-free. In particular, some content in the Catalog is based on judgment and speculation, and prone to mistakes. Terms of Use.


Help on Video

The videos are in English.

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Detailed Help, with Explanations

Search Translation Comments
Anything with CHANEL.

CHANEL ads, photographs of CHANEL runway shows, any model in any editorial featuring any CHANEL outfit. Also, any article or column about CHANEL. And also, depending on which sections or sources you choose to search, and if it's possible to make the identification, any model wearing a CHANEL outfit in any movie or television episode.

Anything that matches CHANEL.

Depending on the range of years that you choose, with a one-word search like this, so many results may be found that the search engine will not be able to handle them all, and it will escape out of your search instead, with no results offered. If this happens, try searching a smaller range of years, or using a more specific search (see below!).

If you are searching for a particular brand or designer, there will probably be very few results in the Movies or Television sections. If there is an official wardrobe credit for a design-house or designer, then we try to include it, but most often there is nothing. The focus of the Movies and Television sections is models by name.

turlington evangelista
Anything with either Christy or Linda, or with both models together.


  • any ad or editorial or runway shot with Christy;
  • any ad or editorial or runway shot with Linda; and
  • any ad or editorial or runway shot featuring both Christy and Linda.

Other models may also be present in the photograph, but either Christy or Linda must be in the picture (or both).

There are two search-words here ("turlington" and "evangelista"), and they are treated as if there was an "OR" between them: If either word is found, it is considered a match. Either Christy OR Linda (or both together).

If there were three names, then any one of the three will trigger a match. For example:

turlington evangelista campbell

That would match anything with Turlington OR Evangelista OR Campbell.

As you add more words to your search like this, the number of results/matches will increase because there are more things for the search engine to match against. Hopefully, that makes sense: We start out by asking for anything that matches Christy Turlington. Then, we also add anything that matches Linda Evangelista. And then, we also add anything else that matches Naomi Campbell. The number of results will be enormous!

With a search like this, the number of results will be so large that the search engine may not be able to handle them all.

+chanel +turlington
Find anything that has Christy Turlington and CHANEL.

CHANEL ads with Christy, Christy on the runway in CHANEL, Christy in an editorial wearing CHANEL, and so on.

Christy must be in the picture, and CHANEL must also be in the picture.

The "+" operator means that the attached word MUST be found.

There are two search-words here ("chanel" and "turlington"), and since each word has a "+" sign in front, both words must be found.

Without the "+" signs, the search would be treated as in the previous example: "chanel" OR "turlington". Either word can be found. With a "+" sign in front of each word, then both words must be found: "chanel" AND "turlington". Both words must be found.

The more search-words that you include with a "+" sign, the more specific (and faster) your search will be.

Highly recommended.

If you enter a multi-word search, use the "+" operator with each word to make your search faster and more precise.

+chanel +turlington +evangelista
Find anything that has Christy Turlington and Linda Evangelista and CHANEL.

CHANEL ads and runway appearances and editorial appearances with both Christy and Linda, but both models must be present. If only one model is in the picture, then the picture is skipped. Both models must be present. If both models are in the picture, but they are not wearing CHANEL, or it is not a CHANEL show, or a CHANEL ad, then the picture is skipped.

Christy Turlington and Linda Evangelista and CHANEL; all three or skip it.

There are three search-words here, and each word has a "+" in front of it, so all three words MUST be found.
+elgort +editorial
Find editorials photographed by Arthur Elgort.

Ads and other photographs will be skipped, even if they are credited to Elgort. Editorials only.

Any model.

Important! The search-word is "editorial" without an "s". That's really important. If you use the plural, "editorials" with an "s", no results will be found!

Similarly, the search-word to use for finding ads is "ad", without an "s".

If you are curious why there is a difference, this is why: When you use the word "ads" with an "s", FAMAMOCA's search engine will start looking through the Catalog and say, "Okay, here is an ad with Christy Turlington for CHANEL. But the user wants me to match the word 'ads', not 'ad', so this isn't a match."

"the body is back"
Find the phrase "the body is back".

FAMAMOCA will try to show thumbnails for the entire editorial The Body Is Back, and will try to tell you which issue of what magazine it was in, when it was published, what pages it is on, and who the models and photographers are (where the information is known).

Enclosing several words inside double-quotation marks means that that exact phrase will be searched for.

You can search this way for names, too, if you want: "Arthur Elgort" or "Lauren Hutton", for example.

If the exact phrase is not found, then no results are shown, so be careful with your spelling. Remember to put the phrase inside double-quotation marks.

+(turlington evangelista) +editorial
Find editorials with either Christy or Linda, or with both models together.


  • any editorial featuring Christy;
  • any editorial featuring Linda; and
  • any editorial featuring both Christy and Linda.

Ads and runway appearances and other photographs will be skipped, even if both models are present. Editorials only.

Remember! The search-word is "editorial" without an "s"!

You don't need to know this technical term, but it can be helpful to know how it works: Using parentheses creates what is called a "subexpression".

Here is how it works: Any one word inside the subexpression will trigger a search-match. In this example, the subexpression contains two words, "turlington" and "evangelista", and either word will trigger a match.

+(christensen mulder seymour zadrick)

There are four names in that subexpression, and when any one of those names is found, it triggers a match. Combining that subexpression with +editorial would restrict the results to editorials only.

You can use more than one subexpression.

+(turlington evangelista) +(editorial runway)

That would match Christy or Linda in editorials or runway shots, but not ads or candids.

+(ad editorial) +(taylor mazza) +(meisel unwerth)

That would match ads or editorials photographed by Steven Meisel or Ellen Von Unwerth, featuring Niki Taylor or Valeria Mazza only.

+(meisel nicks) +(ad editorial)
Find editorials or ads photographed by either Steven Meisel or Dewey Nicks.

Other photographs will be skipped, even if they are credited to Meisel or Nicks. Ads and editorials only.

Remember! The search-words are "ad" and "editorial" without an "s"!
+lauder -porizkova
Anything with Lauder, but exclude everything with Paulina.

For example, FAMAMOCA will find every ESTEE LAUDER ad it knows featuring models other than Paulina Porizkova (Willow Bay, Karen Graham, Liz Hurley, et cetera). FAMAMOCA will also find every written article or column it knows about Estee Lauder (the person, or the business).

The "-" operator means that the attached word ("porizkova" in this case) must NOT be found. If it is, then the picture is skipped.
Find anything that matches with "chris".

FAMAMOCA will find:

  • Christie Brinkley pictures ("chris" matches "Christie");
  • Christy Turlington pictures ("chris" matches "Christy");
  • Helena Christensen pictures ("chris" matches "Christensen");
  • CHRISTIAN DIOR ads and CHRISTIAN DIOR in an editorial and CHRISTIAN DIOR on the runway;
  • CHRISTIAN LACROIX ads, in editorials, and on the runway;
  • photographs by Chris von Wangenheim;
  • and so on.

Anything with "chris".

The "*" operator is a wildcard, and will match anything. It's powerful, but you need to be careful.

From the example, FAMAMOCA will match any word that begins with "chris". It doesn't matter how that word ends, or how many letters are in it: If it starts with "chris", it's a match.

Christie starts with "chris", so that's a match, and Christy starts with "chris", so that's also a match, and Christensen starts with "chris", so that's also a match, and so on. The search engine uses the wildcard to match anything: It starts with the root that you give it, "chris", and then completes words by substituting any combination of letters for the "*".

If you searched for "ann*", you would match "Ann" (as in Ann Simonton), and also "Anna" (as in Anna Getaneh or Anna Koch), and also "Anne" (as in Anne Bizamat or Anne V), and also "Annette" (as in Annette Molen or Annette Stai), and so on. As long as the word starts with "ann", it's a match.

The number of results will be very, very large, so be careful.

Try using the "*" operator if you are unsure about the correct spelling of a name or brand. For example, if you can't remember if Christie Brinkley spells her name with a "-Y" or an "-IE", try a search using the wildcard. "chris*" will match both "christy" and "christie", so you will be safe either way. If you can't remember if she spells her last name "-LY" or "-LEY", you could search for "chris* brink*". You would match either spelling.

To prevent search-matches with the designers DIOR and LACROIX and the photographer von Wangenheim, you could use the "-" operator ( chris* -dior -lacroix -wangenheim ), but if you do that, a picture of Christie Brinkley may be excluded if she is wearing Dior or Lacroix, or if it was taken by von Wangenheim.


Planner and Detail of Planner

About "planner page" and "detail of planner":

In the results for a search in Calendars, "planner" or "planner page" refers to an appointments or date-block page of the calendar, a page or section of the calendar where the days of the month are shown and where you might write reminders and appointments. Some calendars have them, some do not.

Sometimes, a planner page will have a small, inset photograph of its own. Typically that inset photograph is of the same fashion model, and complements or relates to the full-page or larger photo for the month in some way. Often it's the same model in the same outfit, but a different pose, for example. Some calendars have them, some do not.

"planner page" refers to the whole planner page: FAMAMOCA is giving you this result so you can understand the layout of the page, and get a sense of the size or scope of an inset image if there is one. "detail of planner" (or similar, like "detail of inset") refers to the inset photograph on the planner page: FAMAMOCA is giving you a close-up or detail view of the inset image so you can confirm it or identify it more clearly.

FAMAMOCA may include only the "detail of planner" image in your search results. If you see a "detail of planner" result but not a "planner page" result accompanying it, then only the inset image was cataloged, and the whole planner page was not. This sometimes happens when the planner page has an elaborate design, or has been printed on special paper.


The Timeline

If you select New York Magazine as one of the media sources for your search, you will get the option of seeing your results displayed in a linear timeline: All the content that matched your search will be displayed in one row, with earlier publication dates to the left, later publication dates to the right. Use the scrollbar to move the display left or right.

The Timeline is a simple, express-style display: Only the content matching your search, and its publication date, will be displayed; no other information will be displayed.

If you are searching for one particular fashion model or one particular fashion photographer, the Timeline may be more of a novelty than something especially useful. You're welcome to use it, of course, but you can get your results displayed with full citation information (including content description, and the names of the models and the photographers, where known), all organized by the magazine issue that they were published in, by using the regular display. That's the way we prefer it, and that's what we typically use.

However, if you are searching for something like retailer or design-house ads, the Timeline display can be useful: You get all your results lined up side-by-side, by publication date. If you wanted to see how CHANEL ads changed over the years, or which products Estee Lauder was advertising the most, and with which ad campaign, and when, Timeline gives you a very convenient way to see.

To get the most out of the Timeline display, try to use a very specific search. If you want to see all the CHANEL ads, search for "+chanel +ad" (without the quotes). If you want to see all the Estee Lauder ads featuring Karen Graham, search for "+estee +karen +graham" (without the quotes).


Sim-and-Syn (Similar and Synonymous)

IntroductionHow it Works

With FAMAMOCA, when you search for fashion talent by name, there is typically very little ambiguity. There is only one "Mazza", Valeria Mazza, and she does not go by any other name. And other than her name, there are no search-words you can substitute. So, in general, there is very little ambiguity when you are searching for fashion talent by name: The only thing you need is that person's name, and their name is also the only thing that will work.

But that is not true for clothing outfits or colors, where there can be a lot of ambiguity. Is it "beige" or is it "tan", is it "green" or is it "blue-green"? It can come down to opinion, your facility with the English language and with fashion terminology, and so on. And this is a problem for FAMAMOCA.

For example, suppose there is this one particular picture of fashion model Shana Zadrick in a purple dress that you are trying to identify. The picture is an orphan. You know it's Shana, but you don't know the photographer, you don't know an original source. You try this search:

Search the Catalog for:  
 +"shana zadrick" +purple +dress

And FAMAMOCA does not find anything for that search request: No matching results. So you search just for Shana Zadrick,

Search the Catalog for:  
 "shana zadrick"

and FAMAMOCA then finds pictures of her in purple dresses.

One reason that this happens is that the picture may have been cataloged with something like "lavender and white print sarong" instead of "purple dress", and that description may have been taken word-for-word from the editorial copy. But with the first search request, +"shana zadrick" +purple +dress, when FAMAMOCA gets to the picture, it says, yes, this is the right fashion model: It's Shana Zadrick. But then things fall apart. FAMAMOCA looks at the picture and says, wait, this is Shana, but this is the wrong outfit: The user asked me to find Shana wearing a "purple dress", not a "lavender and white print sarong", so this picture is not a match. So FAMAMOCA skips it, and does not show it in your results, even though it's actually the right picture. It's annoying, and this happens to us too.

But FAMAMOCA knows this, and it can try to help you: You can ask FAMAMOCA to also look for similar clothing items and similar colors based on your search request. The option is called "sim-and-syn", for "similar and synonymous". It works with clothing outfits and it also works with colors; you can ask FAMAMOCA to use the option for either or both.

This is how sim-and-syn works:

Suppose we are trying to find a particular picture of fashion model Shana Zadrick in a purple-colored dress. The editorial copy lists the outfit as "... lavender and white print sarong from SewFarSarong, $280 ...", but that information is on a facing page we don't have, so we don't know that. We use the search request

Search the Catalog for:  
 +"shana zadrick" +purple +dress

and don't find what we want. If we choose to modify our search request, FAMAMOCA will give us the option to use sim-and-syn with our request now.

With respect to colors, FAMAMOCA will look at our search request and see that we are using the color "purple". FAMAMOCA will now automatically expand our request, and look for the following colors as well: violet, indigo, lavender, mauve, and plum, in addition to our original request for purple. FAMAMOCA also shows us a sample replacement table:

FAMAMOCA will now consider any of those six colors a match. Half of our problem is now solved: We searched for a "purple dress" instead of a "lavender sarong", but lavender is now considered a match. So we are half-way home.

It's worth noting that some colors have a much broader replacement table. With beige, for example, FAMAMOCA will also try browns and red-browns.

With clothing items, the replacement process is the same. FAMAMOCA looks at our search request, and sees that we are using the word "dress". Here is its replacement table:

It's a long list, and it includes some clothing items that you might like to argue are not "technically" or "most accurately" a "dress". But that's the point. Sim-and-syn expands your search results to include things that are either synonymous or just similar. And in our case, the replacements include "sarong". We're done!

With sim-and-syn, FAMAMOCA will treat the word "pattern" like a color, and will look for designs with "stripes" and "dots", and in "plaid", and so on. If you can't decide how to describe the item's design or pattern, try searching with +pattern and using sim-and-syn.

Because it is very resource intensive, the sim-and-syn option will only show up after you have processed at least one search. Try your search first, and if you don't find what you want, FAMAMOCA will then offer you the sim-and-syn option.

Only one clothing item and one color will be replaced.

Any search words contained in quotes or parentheses will not be replaced. This is also how you can protect a person's name that includes a color. For example, with this search:

Search the Catalog for:  
 +"jessica white" +blue +bikini

"white" is the fashion model's last name, and we don't want FAMAMOCA to substitute "pearl" or "ivory" for "white". But if you use sim-and-syn with this request, FAMAMOCA will see that Jessica White's name is enclosed in quotes, and understand that that is a name and that it should not be substituted for. FAMAMOCA will go on and see that the search request includes the word "blue", and it will expand your request to look for similar colors and shades of blue.

It's also worth noting that using sim-and-syn is not always or automatically better. If you are having trouble finding a particular picture, then sim-and-syn can be a useful option. But it does "generalize" or expand on your search criteria, so FAMAMOCA may show things which are actually not very close to what you wanted.

For example, one substitution FAMAMOCA will try for "bikini" is "wetsuit". So, if you were searching for a picture of Niki Taylor in a bikini, with sim-and-syn, FAMAMOCA may also return with pictures of her in flippers and SCUBA gear. Sometimes, that will be the right choice. Other times, not. It's a case-by-case thing, but using sim-and-syn is not always better.



FAMAMOCA's catalog contains:

Fashion models (alphabetized by first name).

Photographers (alphabetized by first name).

Please note: FAMAMOCA LLC and have no affiliation with, do not endorse, and are not endorsed by any person, business or other entity named or shown on these lists or pages.


More Search Examples

Search Translation Comments
black maillot
FAMAMOCA will find anything that matches "black" or "maillot": models in black dresses, black stockings, black parkas, black swimsuits, black lingerie, models standing next to black cars, models sitting in black leather chairs, et cetera; AND also, models in maillots of any color -- black, blue, white, red, green, striped, et cetera.

Any model and any photographer.

If you use sim-and-syn with "maillot", your results will include any kind of swimsuit, including maillots.

The two search-words have been entered without "+" signs, so they are treated as if there was an OR between them. Black OR maillot.

black maillot glaviano
As above -- anything that matches "black" or "maillot" -- and now, anything else that matches "glaviano": Any model in any black outfit, any model in a maillot of any color, and anything photographed by Marco Glaviano. The number of results will be larger than above, because "glaviano" has been included as another potential match.

If you included "glaviano" with a "+", then search results would be restricted to photographs taken by Marco Glaviano.

+black +maillot
Any model in a black maillot, but a black maillot only.

FAMAMOCA will find only photographs that feature a "black maillot". No black bikinis, no red maillots.

Matches any model and any photographer.

+gold +dress +cindy +crawford
FAMAMOCA will find every picture it knows with Cindy Crawford wearing a gold dress.

No red-sequin dresses. No gold bikinis. It has to be gold and it has to be a dress. And it has to be with Cindy Crawford.

+black +maillot +porizkova +glaviano
FAMAMOCA will find every picture it knows that was taken by Marco Glaviano of Paulina Porizkova in a black maillot.

Photographs of Paulina in any other outfit (including a red maillot) will not be returned.

Photographs of Paulina in a black maillot, photographed by someone other than Marco Glaviano will not be returned.

+"sonia rykiel" +1996
FAMAMOCA will find anything that matches both:
  • the complete name "sonia rykiel" (any show, or any outfit in any photograph, or any ad, et cetera);
  • the year "1996".

The photograph MUST match both criteria: It must be with Sonia Rykiel, and it must be from 1996.

Any model and any photographer and any kind of photograph (ad, editorial, et cetera).

This is another way to search for designer collections by year, but this search method (including a specific year) will only work for designer collections. It won't work for finding ads or talent.

To catch photographs from the 1996 season that were published after 1996, in the "Search between" option on the main search page, select 1996 as your start year, and then a year like 2010 for your end year. This tells FAMAMOCA to start looking in 1996, and to keep looking after 1996.

If you are searching the Books section of the Catalog, be sure you also review the "undated" results. In the Books section, if a photograph does not have a year associated with it, FAMAMOCA will drop that photograph from your basic results: If it doesn't have a date, by default, it doesn't meet your date restrictions and it isn't a match.

Instead of enclosing "sonia rykiel" in quotes, you could also put a "+" operator in front of "sonia" and also "rykiel" and drop the quotes. The search would look like this:

+sonia +rykiel +1996

+Sonia +Rykiel +Winter +1996
Only things from the Sonia Rykiel Winter 1996 collection.

Any model and any photographer and any kind of photograph (ad, editorial, et cetera).

Again, this is another way to search for designer collections.


More Quick Help

I want to find anything with Kathy Ireland, but not if it's from Sports Illustrated. I know all that already.

Search the Catalog for:  
 "kathy ireland"

And then select media sources other than Sports Illustrated Swimsuit Edition for your search, like New York Magazine, People, or Books.

Is there anything with Elle Macpherson from Sports Illustrated Swimsuit Edition, where she's wearing something other than a swimsuit?

Search the Catalog for:  
 +"elle macpherson" -(bikini, maillot, swimsuit, wetsuit)

And then select Sports Illustrated Swimsuit Edition for your search. Or, you could ask FAMAMOCA to use sim-and-syn, and just use this search:

Search the Catalog for:  
 +"elle macpherson" -swimsuit

I am trying to find this one particular picture of Kim Alexis, but I don't know how to describe it. She's wearing this kind of shiny, gold, black, sort of zebra pattern swirl swimsuit thing.

Search the Catalog for:  
 +"kim alexis" +(shiny, gold, black, zebra, swirl, pattern, print) +swimsuit

And ask FAMAMOCA to use sim-and-syn for clothing outfits. That will be the safe choice, but it will match many things. If it's a swimsuit, a good bet would be to try your search in Sports Illustrated Swimsuit Edition and also in Calendars.

You could also try this search:

Search the Catalog for:  
 +"kim alexis" +gold +black +swimsuit

or this search,

Search the Catalog for:  
 +"kim alexis" +pattern +swimsuit

And in each case, ask FAMAMOCA to use sim-and-syn for colors and also for clothing outfits.

Remember that FAMAMOCA will only substitute for at most one color, and then for at most one clothing item. By putting "gold" before "black" in your request, FAMAMOCA will substitute for "gold". If you put "black" first, FAMAMOCA would substitute for black. Since there is only one clothing item, "swimsuit", it doesn't matter where you put it.

With sim-and-syn, FAMAMOCA will treat the word "pattern" like a color, and will look for designs with "swirls" and "stars", and that are done in "tartan", and so on.


Copyright © FAMAMOCA LLC 2010. All Rights Reserved.

All trademarks used without permission. Use is not authorized by, associated with or sponsored by the trademark owner. ANNE KLEIN is a trademark of Jones Investment co. Inc. CHANEL is a trademark of CHANEL Inc. CHLOE is a trademark of Chloe Societe Anonyme CORPORATION FRANCE. CHRISTIAN DIOR is a trademark of CHRISTIAN DIOR COUTURE, S.A. CORPORATION FRANCE. CHRISTIAN LACROIX is a trademark of SOCIETE CHRISTIAN LACROIX COMPANY. CINDY CRAWFORD is a trademark of Cindy Crawford. ELLE MACPHERSON is a trademark of Elle MacPherson. ESTEE LAUDER is a trademark of Estee Lauder, Inc. FENDI is a trademark of FENDI ADELE S.R.L. LTD LIAB CO. KATHY IRELAND is a trademark of KATHY IRELAND WORLDWIDE CORPORATION. LAUREN HUTTON is a trademark of Hutton Holding Inc. SONIA RYKIEL is a trademark of SONIA RYKIEL CREATION ET DIFFUSION DE MODELES SOCIETE COMPANY FRANCE. SPORTS ILLUSTRATED is a trademark of Time Inc. All other trademarks are the property of their respective owners.